ShelfMind
Transform your shelves into revenue generators. AI-powered planogram compliance, out-of-stock detection, and merchandising optimization for every ARA location.
What is ShelfMind?
Your merchandising team's AI copilot
ShelfMind uses computer vision to monitor every shelf in your store 24/7. It automatically detects out-of-stocks, planogram violations, pricing errors, and merchandising opportunities—all without human intervention.
Built for the Colombian retail market, ShelfMind understands local product SKUs, packaging variations, and the unique merchandising challenges of ARA stores. The system works with standard shelf cameras or your existing security cameras, providing actionable insights to your merchandising and replenishment teams within minutes.
For ARA, This Means:
- 🛒 Capture +$95K in lost sales monthly from out-of-stocks in high-velocity categories like jugos Hit, gaseosas Postobón, and snacks Margarita
- 📐 Achieve 98% planogram compliance across all locations—critical for supplier rebates and promotional contracts with brands like Alpina and Coca-Cola
- 🎯 Optimize shelf space during pre-quincenal rushes—automatically detect when high-demand products need emergency restocking on days 13-15 and 28-30
- 📊 Track competitor price positioning against Éxito, Carulla, and D1 for 500+ key products through automated shelf monitoring
- 🔄 Eliminate manual shelf audits—what used to take 4 hours per store weekly now happens automatically every 15 minutes with photo evidence
- 💡 Identify promotion underperformance instantly—detect when promotional displays for Cerveza Águila or Arroz Diana aren't generating expected lift
How ShelfMind Works
From image to insight in seconds
Image Capture
Smart shelf cameras or mobile devices capture shelf images every 15 minutes. Works in varying lighting conditions with automatic exposure adjustment.
Product Recognition
Deep learning models trained on 2M+ Colombian product images identify every SKU, brand, and product position on the shelf with 98% accuracy.
Planogram Comparison
AI compares actual shelf state against your planogram specification, detecting violations, gaps, and opportunities for optimization.
Actionable Alerts
Store teams receive mobile alerts with shelf location, issue type, and priority. Includes before/after photo verification for task completion.
Technical Stack
Real Cases from ARA Stores
How ShelfMind improved shelf execution and sales
Beverage Category Optimization - ARA 19
Scenario: Planogram Compliance & Out-of-Stock
ShelfMind detected chronic out-of-stocks in premium juice brands during peak hours (2-4 PM). The system identified that shelf space allocated to slow-moving products was preventing proper stock-up. After planogram adjustment based on ShelfMind recommendations, juice sales increased 31% and out-of-stocks dropped from 18% to 4%.
Promotional Display Compliance - ARA Kennedy
Scenario: Promo Execution Failure
A major snack brand paid for premium end-cap placement during a 2-week promotion. ShelfMind discovered the end-cap was only 40% stocked and positioned incorrectly by day 3. Immediate alerts led to correction within 2 hours. Promotion sales recovered to hit 97% of target, preventing $8,300 in lost revenue.
Price Tag Accuracy - ARA Chapinero
Scenario: Pricing Errors
ShelfMind's OCR detected 23 pricing discrepancies between shelf tags and the POS system across grocery categories. Some tags showed outdated promotional pricing, others had wrong product codes. Immediate correction prevented customer complaints and potential regulatory fines for price misrepresentation.
Key Benefits
Why merchandising teams love ShelfMind
Increase Sales
Average 23% sales lift per optimized category. Perfect shelf execution drives revenue.
Planogram Compliance
98% compliance accuracy. Know exactly which shelves need attention and when.
Eliminate Out-of-Stocks
Reduce stockouts by 51%. Get alerts before customers notice empty shelves.
Save Time
Eliminate manual shelf audits. Teams focus on fixing issues, not finding them.
Data-Driven Decisions
Shelf performance analytics across all stores. Optimize space allocation by revenue.
Mobile Task Management
Push notifications with photo verification. Track task completion in real-time.
Technical Features
Enterprise shelf intelligence platform
Detection Capabilities
- ✓ SKU-level product recognition (2M+ Colombian products)
- ✓ Out-of-stock and low-stock detection
- ✓ Planogram compliance scoring
- ✓ Price tag OCR and validation
- ✓ Promotional display compliance
- ✓ Shelf share analysis by brand/category
System Features
- ✓ Automated image capture scheduling
- ✓ Multi-store planogram management
- ✓ Mobile app for field teams with task lists
- ✓ Real-time compliance dashboard
- ✓ Historical trend analysis and reporting
- ✓ ERP/POS integration for SKU synchronization
Perfect Shelves, Every Time
Book a demo to see ShelfMind analyze your shelves in real-time. We'll show you exactly where you're leaving revenue on the table.